The percentage of your monthly contribution that goes directly to funding projects versus operational costs is not fixed and will fluctuate.
However, we strive for transparency in how we allocate funds:
Approximately 50% of contributions go directly to funding sustainable development, ensuring that a significant portion of your contribution has a direct impact.
Around 5% covers our fixed operational costs. This includes essential expenses like platform maintenance, financial audits, and core staff salaries.
Approximately 45% is allocated to marketing efforts. This significant investment in outreach is crucial for growing our community of contributors, allowing us to fund more projects and increase our overall impact.
It's important to note that our marketing spend directly contributes to expanding our reach and ability to fund more projects over time. As we grow and achieve economies of scale, we aim to gradually increase the percentage that goes directly to projects.
We regularly review and optimise this allocation to ensure we maximise every contribution's impact while sustainably growing our platform.