Major media exposure and partnership lead mark milestone month in DRC

Excited to share some major milestones from the past month, including national media exposure and a promising lead toward a potential government partnership in the DRC.

Achievements…

Growing Visibility: In just one month, we gained over 100 new followers across our social media platforms, reflecting increasing public interest in our work.

On-the-Ground Campaign in Kinshasa: We traveled to Kinshasa and successfully promoted Franck on three major media platforms: two television channels and one radio station, reaching a combined audience of over 3 million people.

Facebook Ads Launched: We launched our first Facebook ad campaign, which will run for one month. Within the first 24 hours, we received 21 inbound messages and calls from individuals across the DRC expressing interest in the app.

Cross-Border Information Flow: With a new team member based in Nairobi, we’re now receiving live updates from Kenya, particularly around current protests, enhancing our regional coverage.

Team Growth: Our local team has expanded to five core members across the DRC and Kenya. Each ambassador is now taking on broader responsibilities, promoting Franck in Goma, Kinshasa, Lubumbashi, and Nairobi.

Rebrand Complete: We completed a full company rebrand, including a new name, to better align with our long-term vision and values.

Dedicated Inbound Line: We’ve established a dedicated contact line for incoming inquiries, now managed by a trusted team member to ensure timely responses to questions about sharing information on the platform.

What’s in the Pipeline …

University Outreach: We’re organizing app promotion rallies at three major universities in Kinshasa to engage directly with young people and onboard new users at scale.

Ongoing Media Exposure: We’re in active discussions to secure a permanent television segment to keep building awareness and credibility for Franck.

Government Partnership Potential: Thanks to our recent media exposure, we’ve been offered an introduction to a Congolese government official to discuss a potential data-sharing contract. If successful, this could allow public institutions to access anonymous platform data to improve public services. This is a major opportunity. Stay tuned.